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DOUG STRYKER | CREATIVE LEADER

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Frito-Lay Halloween display

Grocery store weekender display featuring custom characters designed, sculpted, and photographed by Chris Sickels/Red Nose Studio. The character art was awarded and featured in Communication Arts Magazine – 353 Illustration Edition.

Creative Direction: Doug Stryker
Art Direction: Scott McFadden
Copywriting: Jevin Snyder

Boy Scouts of America materials

Our team created a large volume of print, digital, and social media deliverables to support the “Scout Me In” campaign, which was historic for featuring girls as well as boys in the Scouts BSA program. We also guided the first-ever digital publication of Boys’ Life Magazine and the Boy Scout Handbook.

Designer: Joey Luong
Designer: Robbie Thiessen
Designer: Becca Saladin
Designer: Anthony Muelle
Production Artist: Susan Tate
Production Artist: Beth Pogue
Copywriter: Matt Bravo

Pepsi Recycling

As part of PepsiCo's global citizenship initiative, the website educates consumers on recycling while staying fun and entertaining.

An interactive pop-up book brought to life with animated recycled materials that tell the story of recycling through a repeating parrot. Users can take a recycling challenge and receive Pepsi Stuff points. Also, templates for each character could be downloaded to continue the story long after the computer is turned off.

Recognition: W3 Award Show Silver in the Environmental Awareness Category

Results: 300k people pledged to recycle more

 

Creative Direction: Christian Wojciechowski
Art Direction: Benjamin Hancock
Art Direction: Doug Stryker
Copywriting: Matt Smith

Copywriting: Browen Walsh
Illustration: Carlo Giovanni
Animation: Brett Jubinville

JCPenney contest site

Microsite design for the JCPenney America's Prom Sweethearts promotion. The site was built on a card-based interface and used social media to create buzz as well as drive in-store traffic.

Creative Direction: David Waggoner
Design: Doug Stryker
Copywriting: Nikki Sumrow
Motion Graphics: Teal Besson

SPCA poster campaign

Poster campaign to raise awareness of the importance of microchip identification for pets.

Creative Direction: Doug Stryker/April Moore
Art Direction: John Harrell
Copywriting: Michael Streiter

PepsiCo.com

Complete rebrand and rebuild of the PepsiCo corporate site.

Recognition: W³ Best in Show 2009

Creative Direction: Braden Bickle
Art Direction: Doug Stryker
Art Direction: Ike Brooker
Art Direction: Whitney Cates Amézaga
Art Direction: Sergio Moctezuma
Copywriting: Karen Vogel Scamardo
Copywriting: Crystal Taylor
Animation Designer: Michael Lamb
Web Developer: Megan Skelly

DEWmocracy contest site

An online voting contest to find the newest Mountain Dew flavor to be released. It encouraged social promotion, sweepstakes, and surveys to encourage viewer participation and product feedback.

Brahma rebranding

Brahma is a beer from Brazil that is owned by Miller Brewing Company. This was a rebranding initiative to help bring Brahma to the USA.

Creative Direction: Doug Stryker
Art Direction: Juliann Furr
Design: Doug Stryker
Design: Wesley Porter
Design: Darren Hankins
Copywriting: Travis Staut

Diet Dew Surprising Facts contest site

Contest site for Diet Dew which encouraged people to film and submit their own Surprising Facts video which would be voted upon by other Diet Dew fans. The site behaved as if it was being seen from the viewfinder of a video camera.

RadioShack social media

Creative Direction: David Waggoner
Art Direction: Doug Stryker
Copywriting: Lauren Scott/Mindy Gray

Kosair Children’s Hospital TV

Creative Direction: Dave Carter
Art Direction: Doug Stryker
Copywriting: Rich Machin

Kentucky Utilities TV campaign

Broadcast campaign highlighting ways that Kentucky Utilities serves the community and helps boost local businesses.

Creative Direction: Dave Carter
Art Direction: Doug Stryker
Copywriting: Rich Machin

LG&E TV campaign

Employee-focused branding campaign for Louisville Gas & Electric.

Creative Direction: David Farmer
Art Direction: Doug Stryker
Copywriting: Rich Machin

Alternative Health TV campaign

Frito-Lay Halloween display

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Boy Scouts of America materials

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BSA social media images

Pepsi Recycling

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PepsiRecycling_thumbnail.jpg

JCPenney contest site

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JCP_Prom_Sweetheart_1.jpg

SPCA poster campaign

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spca_cat.jpg

PepsiCo.com

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PepsiCo_01.jpg

DEWmocracy contest site

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Dewmocracy_01_home.jpg

Brahma rebranding

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Brahma_ConceptBoard.jpg

Diet Dew Surprising Facts contest site

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Diet Dew Final_0001_Home.jpg

RadioShack social media

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 This post was part of the kickoff for the Do It Together campaign, which encouraged consumers to team up with RadioShack to build awesome new things.   Caption:   We know you've got some awesome ideas. We can help bring them to life. Good thing

Kosair Children’s Hospital TV

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Kosair Children's Hospital: Game Girl

Kentucky Utilities TV campaign

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Kentucky Utilities: Classroom

LG&E TV campaign

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LG&E: A City's Energy

Alternative Health TV campaign

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Alternative Health: Superfan